Samsung

Samsung close to becoming No. 1 in India

Samsung close to becoming No. 1 brand in the Indian smartphone market. According to Counterpoint report, Samsung is on a recovery path and its smartphone market share has risen sharply from 23 percent in Q2 2018 to 26 percent in Q2 2019.

A portfolio refresh undertaken by Samsung last year, and its ‘India-first’ strategy, has been central to the firm’s resurgence in the second quarter.

According to the Boston-headquartered firm, the growth was driven by generous discount schemes promoted by online retailers such as Flipkart.

“Xiaomi shipped 10.2 million smartphones accounting for 29 percent market share in India during Q2 2019, broadly flat from 29 percent share a year ago.

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